What is a Backlink in Search Engine Optimization

What is a Backlink in SEO?

A backlink is simply a link that points from one site to another. When a website links to your site, it's called a backlink for your site. Backlinks are essential for SEO because they act as votes of confidence from one site to another site.

1. Do-follow backlinks

Do-follow backlinks are the most valuable type of backlink because they're counted as a vote by Google. When someone links to your site with a do-follow link, they're telling Google that your site is worth linking to.

Not all backlinks should be tagged as ‘do-follow' because it's unnatural to have all backlinks as do-follow.

2. No-follow backlinks

On the other hand, a no-follow link doesn't pass along link juice. It doesn't give your site a vote in Google's algorithm. However, it can still be valuable because it can drive traffic to your site.

How Nofollow backlinks Works;

For example, if someone links to your site with a no-follow link, you may drive traffic or signal Google that your site is relevant for that keyword.

Both types of backlinks are important without a doubt.

Now that you know the basics of what a backlink is let's get into how to get free backlinks fast without link building!

The goal is to get other websites to link to your website without putting in too much effort. And the best way to get free backlinks is by creating great content and getting people to link to it naturally.