Episode 9 – Heidi Bullock Unveils the Power of Data and AI in B2B Brand Building

Heidi advocates for brand building in B2B, focusing on trust and differentiation amidst technical parity, while driving growth through innovative strategies like AI and Customer Data Platforms (CDPs). Her insights on data strategy, AI-driven personalization, and Account-Based Marketing (ABM) underscore the importance of alignment, data integrity, and internal communication for business success.