Bell Printers Designed Boxes with Higher Purpose

As a child, how many times have we rushed to our rooms to find an all-boxed-up birthday present on our bed? With all excitement, we would tear up and destroy the cover as fast as we could because we could not wait to see what mom and dad got us that year. How many jitters did we experience every Christmas eve because we could not wait for the morning after to unbox the gift under the tree? How cliche is the saying “do not judge a book by its cover”?

For decades, as a recipient, I looked forward to seeing what is inside a gift box. As a giver, sometimes for practical reasons, I would choose not to wrap my gift to some people. Then I married this guy who works at Bell Printers. For our wedding invitation, he commented, “oh they used embossed gold foil for the cover and this type of font with this certain color code ink for the body.” After finalizing the invitation, we dined at a restaurant and he commented again, “this mono carton box did not undergo a certain process for finishing and is not sturdy enough to stand the travel if we bring the food home.” In my head, I thought oh at least they used paper, not plastic. Now I am his wife for more than six months and got used to hearing both appreciation and criticisms of interesting packaging that comes our way. In fact, now I joined the fun of both literally and figuratively thinking outside the box.

I am writing because I see boxes from a different perspective now. The boxes I used to ignore is a product of hard work, sometimes sleepless nights from the factory of the future. How many failures did people endure to produce those boxes symbolizing their single long-coveted victory only to end up in our trash bin? I feel guilty but if the boxes could talk they will say they are happy because they have served their purpose even if they have been thrown away.